Going multi-product: what SaaS founders wish they knew before expanding
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Held on: - June 30, 2025
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Duration: - 46 minutes
Hosted by
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Carl Carell's LinkedIn Carl Carell Co-founder and CRO at GetAccept -
Giles Palmer's LinkedIn Giles Palmer CEO at Circulor -
Kirsten (Knipp) Newbold-Knipp's LinkedIn Kirsten (Knipp) Newbold-Knipp CEO and GTM Executive -
Sara Archer's LinkedIn Sara Archer CRO at ChartMogul
Thinking of launching a second product? Join us for a candid conversation with founders who've made the leap and learned the hard way.
Carl Carrell, Giles Palmer, Kirsten Newbold-Knipp and Sara Archer will unpack the real trade-offs of going multi-product: the complexity it adds to product, pricing, GTM and positioning and what they'd do differently.
Whether you're considering expansion or already in the thick of it, this session will help you avoid costly mistakes and scale with clarity.
The panel covers:
- When is it time to go multi-product?
- Product or feature: how to tell the difference
- Managing focus across multiple products
- Hidden costs: pricing, GTM, and ops
- Positioning pitfalls with a growing suite
- What they'd do differently next time