Agorapulse re-thinks the approach to managing social channels
When it comes to social media for B2B businesses, the headaches are very real. As a business wanting to leverage social channels to interact with customers, market my product and develop a stronger brand, there are so questions to which the answer isn't at all clear.
- What channels should my brand exist on?
- Should I offer support through <insert social channel>?
- How can I keep track of people mentioning my brand?
- How can I maintain a consistent experience across all channels?
...and that's just the beginning.
Time to talk to one of the most well-informed founders when it comes to knowledge of social media management for businesses: Eric Ernoult.
Eric founded Agorapulse to tackle many of the questions mentioned above, and make social media more measurable for everyone. We had a great discussion, leaving me altogether more enlightened when it comes to Facebook, Twitter, Instagram and whatever the teenagers are using nowadays...