What should we build next? SaaS companies face this question on a day-to-day basis, and it’s a tough one. How do you balance customer feedback with your high level vision for the product? I spoke to Hannah Chaplin, founder of Receptive, who’s made this her mission as founder of the company.
"I think people can be quite fearful of asking customers in particular for feedback. We hear the worry that if they ask a customer for feedback and they don’t act on it, that makes them look really bad."
In this conversation, we discuss:
- How you can balance product vision with feature requests
- Some common mistakes companies make with feedback
- Tools and strategies for prioritizing input from customers
- How Receptive started attracting larger customers, and how the company rallied around this
- Whether all product feedback is equal (hint: it's not!)
and much more!
"Very often when we look at the data, we find there’s a pain point customers are talking about and prospects are talking about that actually aligns nicely with the vision we have for the product."
Listen to the episode
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