A perfect, quick resource to learn about the following:
- Monthly Recurring Revenue (MRR)
- Classifying MRR (MRR Movements)
- Annualized Run Rate (ARR)
- Average Revenue Per Account (ARPA)
- Churn Rate
- Customer Lifetime Value (LTV)
- Customer Acquisition Cost (CAC)
- And more!
Big thanks to Tomasz Tunguz and Christoph Janz who let us use their cohort diagrams and David Skok for providing such a fantastic resource on SaaS metrics for us to draw from.