Companies use ChartMogul to optimize their PLG motion, measure their freemium base, understand what drives conversion, automate impactful outreach, and improve activation.
""Once we launched self-serve, churn, upgrades, and conversions started happening every day. Spreadsheets could not keep up. ChartMogul became our CRM and system of record for PLG. Usage, revenue, and communication all live in the same platform, so every decision is grounded in subscription context and tied directly to revenue outcomes."
Martin Kreienbaum, Co-Founder, Kitchn
Track the full journey from free signup or trial through conversion to upgrades and downgrades. ChartMogul gives you the PLG metrics out of the box, so you can compare cohorts, understand product usage, and find where users convert or drop off.
Free trial tracking
Track which trials convert, expire, or need attention.
Freemium metrics
See how your free userbase grows and converts by segment.
Usage metrics
Connect product events to conversion, retention, and expansion.
Conversion cohorts
Compare trial-to-paid and free-to-paid conversion by cohort.
ChartMogul AI works across your live trial, subscription, and revenue data. Ask a question in plain English and get an answer grounded in the customers behind the trends.
Welcome new users, nudge accounts approaching a plan limit, and reach out when someone shows buying intent. Build automated sequences around live usage and subscription events, then hand promising accounts to your team when a personal conversation makes more sense.
Automate emails and sequences
Send a one-off email or enroll users in a sequence when they sign up, approach a plan limit, or schedule a cancellation.
Step in with a personal touch
When a free account looks worth a 1-on-1 conversation, a task is created and assigned automatically.
Send targeted campaigns
Send offers, feature announcements, and upgrade campaigns to the right segment.
Feature announcements, promotions, and nurture messages delivered inside your product, targeted using the same segments that power your emails and sequences.
ChartMogul’s MCP server gives Claude, ChatGPT, and your own agents access to live subscription, usage, and customer data. Ask deeper questions, build your own workflows, and get answers grounded in the same metrics your team already trusts.
self-serve customers added in the first five months after launching trials — tracked, segmented, and worked from one place.
Read Martin’s storyHaving a central space that brings together usage, revenue, communication… it's inevitable.”