NRR is the new benchmark for SaaS success
- New biz slowing down sharply was one of the main culprits for the SaaS deceleration.
- Retention is now crucial for sustaining long-term, efficient growth.
- Expansion is driving more growth in 2024 than 2021. Expansion now contributes up to 40% of growth for companies with $15M-30M+ ARR.