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SaaS Metrics & Growth Platform

ChartMogul unites analytics, forecasting, and benchmarks into one real-time view, so you can track today’s performance and shape tomorrow’s growth.

Used daily by over 3,000 SaaS companies, including
Ahrefs Buffer Pitch Softr Todoist Teamwork.com

The Benchmark for Subscription Analytics

For over a decade, ChartMogul has helped thousands of SaaS companies track billions in recurring revenue. Our analytics and benchmarks define how the SaaS world measures performance – giving founders and operators the insight to grow faster and smarter.

An ARR Forecasts chart, with quartiles on the x-axis and ARR on the y-axis. It shows a sloped line starting at the bottom left of the chart, increasing and ending in the middle. Further to the left, the line is continued in two dotted projections; the bottom one is labeled 'If nothing changes' and the top one 'If we can cut churn by 20%'.

The best SaaS founders know their numbers cold. ChartMogul makes it way easier, giving you clarity on what’s actually driving (or dragging down) growth.

Kyle Poyar Founder of Growth Unhinged
The ChartMogul app, showing a bar chart segmented by customers from each year separately. One of the bars is hovered and shows a tooltip with further details about that segment in the represented time period.

Works with Every Way You Bill

Whether you charge per seat, by tier or usage, or across multiple products, currencies, regions, and payment terms, ChartMogul delivers the flexibility and scalability to support virtually any subscription business model.

  • A section of a customer profile page for a fictional customer named 'Benchstack'. On the left, two billing systems (Stripe and Quickbooks) are shown with several invoices. They are both connected to the section on the right, which shows the profile for Benchstack in the ChartMogul app. It includes the customer's MRR, ARR, shows subscription related events ('Purchased the Pro plan', 'Upgraded from Pro to Enterprise') and a graphic charting the customer's MRR over time.

    Multiple billing systems

    ChartMogul supports multiple billing systems, whether for different customer groups or during a migration. We automatically connect subscriptions across systems to maintain accurate timelines and smooth MRR reporting for each customer.

  • A flowchart detailing a customer journey. A line comes in at the top, into a box labeled 'Lead'. The line continues into a box labeled 'Free trial', and two events are displayed; a 'Free trial started' and 'Free trial ended' event. Below this, the line splits into two separate scenarios; on the left, a 'Free subscription', highlighting that ChartMogul supports non-paid subscriptions. On the right, the line goes through 'Paid subscription', pointing at a box containing a Pro plan subscription event.

    PLG models

    With the support for free subscriptions and free trials with plans, ChartMogul gives you the full picture of how free trials and free users behave, when they convert, and how they impact your recurring revenue.

  • A section of the fictional customer Benchstack's customer profile in ChartMogul. It displays a smaller box on the left representing data in Stripe, with three invoice items: 'Pro monthly', 'ProServices add-on' and 'Overage charge'. This box connects to the customer profile, which displays a stacked MRR chart with three levels, each color-coded to match the three invoice items in Stripe. Below the chart, the the add-on and overage charge are shown as events in ChartMogul.

    Add-ons & overage fees

    ChartMogul is designed for even the most complex billing setups. Tiered plans, multi-component subscriptions, add-ons, and usage-based overages are all supported by a flexible, subscription data model battle-tested by thousands of SaaS businesses.

  • The data table for a user's MRR as shown in ChartMogul. It has columns for several consecutive months, and rows detailing the different parts that build up the overall MRR, such as 'Contraction MRR' and 'Reactivation MRR'. One row is highlighted; the 'Exchange rate impact', outlining the change in MRR resulting from currency fluctuations. This row is connected to a box slightly behind the table itself, containing the raw textual exchange rate data.

    Multi-currency

    Track revenue across multiple currencies, even when customers switch billing currency mid-lifecycle. See how currency movements affect MRR and other metrics, so you can tell true expansion from FX-driven changes.

Integrates into the modern SaaS stack

Your data lives across tools, products, and data warehouses. ChartMogul brings it all together – connecting billing, usage, and marketing data into a unified view of your subscription business.

An arrangement of 6 different types of blocks. In the top left, a handful of ChartMogul-supported billing systems are shown, such as Stripe, Chargebee, App Store Connect, and many more. Below this box, in the bottom left, four 'Apps & platforms' are shown: Intercom, HubSpot, Salesforce, and Crono. To the right of it, a box labeled 'iPaaS, CDP, ETL, Email & more' contains services such as n8n, Jitsu, Segment, Zapier, API, MCP, Webhooks and Email. In the bottom right, several 'Data storage' services are listed, such as Google Cloud Storage, Snowflake, Amazon Redshift, and more. Above that, in the top right, data destinations are listed, like Slack, Zendesk, Intercom, Hubspot, and more. In the very top center of everything, a box representing ChartMogul connects everything and ties it together.

Metrics don't grow your business.
Action does.

Trigger workflows from subscription events to convert more revenue and reduce churn.

A workflow chart detailing a fictional series of events and actions. The worflow is titled 'Large customer save attempt', and starts with 'Scheduled cancellation event received' which is marked checked. A line connects this to a block below named 'Check conditions', which details a user-constructed filter for 'MRR is greater than $500 AND Region is one of Americas'. This part is also marked with a checkmark. The line continues downwards to connect to 'Wait for 0 days', which is marked 'in progress'. The last block is named 'Assign task' and says 'Jordan to follow up with the customer'.

Convert more, lose less

Orchestrate the entire subscriber journey – from free trial to renewal.

Convert more pipeline, reduce churn, and align sales and success in a single, SaaS-native Growth Platform.

Automate with context

ChartMogul connects real-time revenue data with customer workflows, so every action is powered by context.

Explore Workflow Automation

The ChartMogul Standard

Where the SaaS world measures success. ChartMogul is more than software – it’s the center of excellence for SaaS metrics, forecasting, and benchmarks. Our data and insights help founders and operators understand how they stack up and where to grow next.

A collection of charts found in various data-driven reports from ChartMogul, among which 'The odds of making it to $1M ARR and beyond' and 'Time to reach 1,000 subscribers for B2B and B2C SaaS companies'. Dig into our research

Get started with ChartMogul

Up to $120K ARR

$0USD

  • Unify free trial and billing data
  • Segment subscribers with powerful filters
  • Automate workflows based on subscription events
  • Invite your whole team at no extra cost