Ask your subscription business anything
Ask the questions you’d normally take to your data team or spend hours answering in spreadsheets.
ChartMogul AI
ARR projection, next 90 days monthly ARR · dashed = scenarios from today’s $4.62M
ARR is on track to reach $4.9M by early January (range $4.76M–$5.04M), up 6.1% from today’s $4.62M.
Growth is carried by expansion in the Growth segment; new-logo ARR has been flat for two months.
Forecast assumes current net new MRR of $7.8k per month and 1.8% logo churn.
ChartMogul AI
Competitors cited in September
| Competitor | Mentions | Most common reason |
|---|---|---|
| PeopleFlow | 8 | Broader HR suite |
| Teamnest | 5 | Easier implementation |
| HumaWorks | 3 | Lower price |
| StaffPilot | 2 | Better payroll integrations |
PeopleFlow mentions have doubled since July, almost all from lost deals in the 50–200 seat range.
Most losses were driven by product breadth and ease of setup, not core functionality.
ChartMogul AI
Where new Pro customers came from, last 12 months flow width = customers · 1,240 in total
45% of new Pro customers started on the free plan, and another 36% converted from a free trial.
Of the 1,240, 1,060 (85%) are still on Pro today.
Free-plan upgrades are the biggest source of Pro customers – nudge active free teams toward Pro sooner.
ChartMogul AI
Yes, but keep it tightly limited.
| Signal | Last 90 days |
|---|---|
| Lost deals citing price | 29% |
| Churn below $150 MRR | 24 accounts |
| New ARR from customers that started small | 18% |
Test a $49–$99 self-serve plan for one quarter, with usage limits and fewer integrations.
ChartMogul AI
Net revenue retention has slipped from 108% to 101% over the last three quarterly cohorts.
Logo retention by signup cohort monthly cohorts · months since signup
The decline is concentrated in self-serve customers below $150 MRR, who now churn in month two at twice last year’s rate. Growth and Enterprise cohorts are unchanged.
Cancellation reasons cite missing integrations most often – mainly Salesforce and NetSuite.
ChartMogul AI
Recommended CAC by segment
| Segment | Target CAC | Payback | Cash after 12 months |
|---|---|---|---|
| Starter | $500-$900 | 6-10 months | $1,450 |
| Growth | $2,500-$4,000 | 8-12 months | $5,800 |
| Enterprise | $6,000-$10,000 | 9-14 months | $14,200 |
With 1.8% monthly logo churn and 103% NRR, Growth and Enterprise customers can support more acquisition spend.
Recommendation: Target a blended CAC of about $3,000 and keep payback within 12 months.
Recurring revenue is deceptively complex. ChartMogul was built to make it fast & flawless.
Generic AI on top of messy billing data gives you confident nonsense. Real answers start lower down: turning every payment, refund, upgrade, discount, and currency fluctuation into accurate revenue metrics – the part we've spent over ten years getting right.
Works with every way you bill
Whether you charge per seat, by tier, or by usage – across multiple products, regions, and payment terms – ChartMogul models virtually any subscription business, and turns it into metrics you can trust.
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Multiple billing systems
ChartMogul supports multiple billing systems, whether for different customer groups or during a migration. We automatically connect subscriptions across systems to maintain accurate timelines and smooth MRR reporting for each customer.
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PLG models
With the support for free subscriptions and free trials with plans, ChartMogul gives you the full picture of how free trials and free users behave, when they convert, and how they impact your recurring revenue.
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Add-ons & overage fees
ChartMogul is designed for even the most complex billing setups. Tiered plans, multi-component subscriptions, add-ons, and usage-based overages are all supported by a flexible, subscription data model battle-tested by thousands of SaaS businesses.
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Multi-currency
Track revenue across multiple currencies, even when customers switch billing currency mid-lifecycle. See how currency movements affect MRR and other metrics, so you can tell true expansion from FX-driven changes.
See how we get the numbers right![]()
"Before ChartMogul, we could run an income statement in QuickBooks, but we couldn't truly defend our subscription metrics. Once we normalized our data, ChartMogul gave us recurring revenue clarity down to the dollar. It completely changed how confidently we talk about churn, retention, and growth."
Joseph Kolchinsky, Founder & CEO, OneVision
But revenue metrics alone don't tell the whole story
Bring billing, communication, lead, and product usage data together in ChartMogul. This gives AI the context to explain what’s driving growth and churn, and uncover more opportunities to grow recurring revenue.
Accurate numbers. Complete context.
Metrics and answers you can finally trust.
ChartMogul’s AI has changed how I run Qwilr – I get to the ‘why’ behind our numbers in seconds, without pulling anyone off their work.”
Mark Tanner Co-Founder & CEO, Qwilr
Move from answers to actions that grow revenue
Turn answers into action without leaving ChartMogul. Use built-in CRM and product-led growth tools to close deals, retain subscribers, and convert more free users into paying customers.
Close deals. Keep customers.
Close opportunities and renew more accounts with sequences and tasks alongside your revenue data.
Explore Sales & successTurn free signups into paying customers.
Convert more free users into paying customers with PLG insights and usage-triggered sequences.
Explore Product-led Growth